“Today (16th Jan 2018) we’re launching a new logo, as we start to refresh our look in general. We loved our old logo, and look, and know many felt the same. ” That was the headline and on the official slack handle non twitter.
Slack insists that its not just change that made them change and add that change is completely inevitable and its something everyone should embrace. According to their official blog, slack says their previous blog wasn’t really doing its job of defining who they were.
The first slack logo was designed few months before the company launched and slack says because of that it was very easy to get it wrong then. It was 11 different colors and could only match out with white
“The new design of the logo expresses a cohesive visual identity”, says slack. They believe its more refined but still contains their original spirit. “It’s an evolution, and one that can scale easily, and work better, in many more places”
Over the next few months expect to see new and other visual and aligning towards the new design.
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Are you happy with this new logo? Let us know in the comment section